During my tests of over 5000 ugly yellow signs I have identified 11 profitable reason why real estate agents should be using them to generate buyer leads for their business. Now more than ever real estate agents have to think outside the box to be competitive.

1. Low cost. At about $1.98 per sign with stake they are lower than any other advertising media.

Consider the cost of a newspaper line ad which is between $85 and $100 dollars or weekend home showcase ad $250 to $750, then there is the homes magazines charging roughly between $300 to $600 or how about thousands of dollars that are spent on just one direct marketing post card mail out?

2. Consistent advertising because of low cost.

One of the biggest reasons for any business failure is lack of capital for consistent marketing. At $1.98 per sign agents can stay consistent with their lead generation plan.

3. On demand – Quickly and easily generates leads when you want them.

Generating real estate buyer leads when you want them has several benefits. They help make your real estate lead generation and your business reliable and predictable.

Too many real estate buyer leads can be overwhelming. Agents often spend hundreds or even thousands of dollars on a lead generation campaign and are overwhelmed by the response and are unable to follow up on the leads resulting in huge losses.

Ugly Yellow Signs will generate loads of calls for you, but if you happen to get overwhelmed and are unable to get back with all the calls, you are only out a few bucks. And of course you only have to put out signs, as you need, to build your lead generation funnel.

4. Consistent message delivered perfectly hundreds of times.

Having a well scripted recorded message to use with your signs has such a positive impact on response, because a recorded message is nonthreatening, so prospects are far more likely to call on your sign when there is no threat of an agent on the other side of that call.

Plus a recorded message is delivered perfect every time staying consistent. We as agents get bored saying the same message over and over. So sometimes we might change it, or get a little lazy and not deliver it the way we should, every time.

5. They act like a sales force that works for you day and night.

They are like having sales professionals on your team working 24 hours a day 7 days a week without ever complaining. They show up on time to work, and never ask for a raise and even work holidays.

6. Doesn’t matter what level your business is at – They work.

If you are a new agent you could launch your entire business with just ugly yellow sign strategies. As a new agent, capitol to run your business is usually a little tight and you will most likely want to preserve it at $1.98 for a sign anyone can get the phone to ring and be in business.

Seasoned real estate agents who are looking for options to replace the high cost of in-effective lead generation methods, with low cost highly effective strategies, will find ugly yellow signs can cut expenses and increase there bottom line.

7. They have the ability to target specific areas and neighborhoods.

One of my favorite things about them are their ability to generate targeted prospects in specific areas and neighborhoods. This can also be done with some other types of advertising such as direct marketing, but is much more difficult and costly to do.

8. They have the ability to target prospect type.

With their flexibility I am able to target a specific prospect type like first time home buyers, move up buyers, Luxury home buyers.

9. They are Unique in their ability to differentiate YOU in your market area.

With so many me too agents all doing the same things, ugly yellow signs help you to stand out from the crowd of other agents, just like they stand out from other signs on the street.

I get listings all the time because of the attention my signs bring. I have been specifically asked countless times “Are you going to use those yellows signs for my property too?” In fact they are part of my listing presentation.

10. Increases the chance of selling your own listings.

As I mentioned in the “7 myths article ugly yellow signs won’t increase the percentage of double ending your own listing by 50 to 75% but they will increase the odds of selling your own listing between 20 to 30% which is significant when translated into real world dollars.

11.Target BUYERS.

From the day you become a real estate agent you are told you have to list to last. Get listings and lots of them. These days everyone seems to have a lot of listings and no buyers and ugly yellow signs target buyers.

I’m going to finally shatter the 7 biggest myths and misconceptions about using ugly yellow signs in your real estate business once and for all. You are probably wondering how I can make the claim that I am the number one authority on generating real estate leads using ugly yellow signs…in the world. That’s a fair question, and here is the reason why…

I Have Personally Tested Over 5000 Ugly Yellow Signs And Counting. The tests I’ve conducted were to, very simply, find out how to get my phone to ring from prospects, who want to talk to me about real estate, and to make this happen as often as I needed, inexpensively, using a yellow sign and only 24 by 18 inches of space for my message.

I tested everything from what types of messages to put on the signs to get the most response, and what continued to get response the longest, the best locations to place those signs, How to place the signs at there locations, the best way to write on the sign itself, and the best times to put up my signs.

The Lessons I learned And the Results Have Been Nothing Short Of Astonishing. It has been a real eye opener and very exciting to see what works to get the phone to ring and keep ringing and what doesn’t.

Throughout this extensive process I have Developed Over A Dozen Never Before Revealed, Outrageously Effective, Ugly Yellow Sign Strategies. But before I talk about them I wanted to finally shatter the myths about ugly yellow signs that are keeping agents from growing a more profitable business.

Myth #1 – They Make Me Look Un- Professional.

This is a common response I hear which clearly indicates the fact that agents don’t really understand what ugly signs are all about. This is derived mostly by the examples that are usually shown and talked about on the internet.There is nothing un-professional at all about getting your phone to ring and creating interest in your client’s property. Getting your clients home sold is a definition of professional, not the creative strategies to do it.

What makes agents look un-professional is excuses as to why they aren’t showing there clients homes. Un-professional is not doing all that you can to get your clients home sold. un-Professional is not growing your business.If you’re afraid that colleagues and competitors will look at your signs and say, “It’s not professional! It’s tacky,” I encourage you to think of professionalism as a function of performance and results.

Myth #2 – The Uglier The Sign The More Leads They Will Generate.

Agents seem to think ugly means sloppy and messy. This couldn’t be further from the truth. These signs are ugly by they’re nature not because someone wrote a sloppy messy message that no one can read. So you go through the effort to write and post several signs and manage to get some attention with a message that no one can read. Does this make any sense at all?

Myth #3 – Zero Down Increases Calls By Five Times Or More.

This is open to much debate. Zero Down is a popular message used frequently on Ugly Yellow Signs. My tests have shown that Zero Down doesn’t increase calls by five times or more. That would mean that you would get 500% more calls just by using the words Zero Down. There is also much debate about the type of prospect this type of message brings. I’m not suggesting that you don’t use Zero Down. I am just saying in all my 5000 plus tests it has not been a very effective strategy for me.

Myth #4 – Listings With Ugly Yellow Signs Sell For 23% More Than Listings With Only One Traditional Sign.

This is just plain non-sense. So what they are saying is a 200k listing could sell for 46k dollars more because of ugly yellow signs. I don’t think so. Ugly Yellow Signs can definitely create more interest in the property giving it more exposure and a better chance to sell and even perhaps for more than other like property but 23% Not likely.

Myth #5 – Agents Routinely Sell 50% To 70% Of their Own Listings When Using Ugly Yellow Signs.

Again these stats are just plain non-sense. I doubt there is any statistical proof to back up that claim. Now it is true that you will sell more of your own listing using ugly yellow signs and I sure have increased the amount of transactions that I have been able to double end. But the percentages are more around 20 to 30%.

Myth #6 – Ugly Yellow Signs Are A Novelty.

To say that they are a novelty is like saying radio and televisions and billboards are a novelty. They are just another form of media. Simply a mechanism to get your message to your prospects. Signs have been around for centuries they won’t be going away any time soon.

Myth #7 – The Purpose Of The Ugly Yellow Signs Are To Attract Attention.

Here again views like this indicate the complete misunderstanding about ugly yellow signs. Their sole purpose is to generate a lead by compelling prospects to dial the number and call PERIOD. I see a lot of signs that may attract attention (usually in the wrong way) that I can’t read, because it is a mess, or I couldn’t understand what message they were trying to convey, or it had no compelling reason to even dial the number. So the purposed of the ugly yellow sign is to generate a lead with a combination of attention elements to attract and compel a prospect to call.

So there you have it, we’ve finally shatter the 7 biggest myths and misconceptions about using ugly yellow signs that have kept you from growing your real estate business.

I have developed over a dozen never before revealed outrageously effective strategies using Ugly Yellow Signs. If you would like to experience an immediate surge in your real estate business with an outrageously effective done dirt cheap lead generation system then go to Ugly Yellow Signs Mastery to learn more.